Banca de Pando
The "Banca de Cubiertas Colectivas de Quinielas de Pando" is the company that provides the people who live in Canelones del Este, with legal and state regulated gambling games, such as "El 5 de Oro", "La Quiniela", "La Tómbola", "Raspadita" and "Supermatch".
Promoting the games they provide, taking care of their users through their campaigns and Company Social Responsibility, and inform the”Banca de Pando” members, aside from other”Bancas”, of the actions to be taken to overcome the barriers generated with the technological advancements, the online games based in other countries, and the evolution in the players behavior.
The goal behind this campaign was to take the image of “Banca de Pando” to the level of a company dedicated to their influence area, leaving behind the myth of going for the money at any cost and showing interest for their customers.
We created an isotype that limited gambling with a concept that stayed away from the useless messages such as “Play responsibly”, therefore we tried to say the same, with another phrase that had the same efect “It should only be a game”.
To promote this campaign, aside from social networks, we used other conventional means such as: sales locations, public road, and radio.
Social network management
The social network management was primarily focused in the communication of a CSR campaign that gave “Banca de Pando” a good image. Sharing with fans the interest of the company to stay off ludopathy and promote fun.