Hostal del Espinillo
The hostel was born as a shopping centre in a 100% commercial area, but due to its excellent services and natural advantages of its surroundings, it was decided to reach a bigger turistic goal.
The strategy we proposed consisted of using social networks to get people to know the hostel and increase the weekend occupancies, with a target public mostly integrated by couples belonging to an upper-middle socioeconomic level.
We recorded the area and hostel on a photographical level, then we analised the turistic advantages that the city and department had to offer, apart from the ones belonging to the hostel.
Weekend occupancies rised on a 60% and week occupancies another 20%.