Goal
Creating an image that reflects the high standard of their products, as a cover letter in the peruvian market.
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StrategyWe created a modern website, with an image that places their products among the ones with the finest quality in the market, promoting the beauty standard, that peruvian women look up to, as well as a renewed masculine market that takes care of their image. Along with the aesthetic development, we created a sincere concept that doesn´t promise impossible, but rather the acceptance and approval of each person as they are “We value beauty day after day”. On a first stage, this concept and image were applied on social networks and digital campaigns. |
