Oincs

Objetivo

Showing in a didactic way the app, the way it works and the benefits it provides.

Process

We analyzed the media in which the app could be promoted and the audience we should reach.
We concluded that it was necessary to create an animated and dynamic video that wasn´t longer than one and a half minute long so it would be watched completely. We used infographic visual codes easy to recognize and a clear and direct script, supporting the images with specific sounds to reinforce each idea.

Results

The app and the video was uploaded to different digital and televisive media as an innovation.
It´s the most used app in Uruguay nowadays.